Outbound Focus provides a free email newsletter to call center professionals worldwide.

This information service is aimed at plugging a gap in the outbound market. It looks at the issues shaping this market on a global basis, including best business practices, and technological and legislative developments.

We aim to stimulate and educate.

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Newsletter Archive

Subscription to the newsletter is now closed. Click on the links to the archives below to read the articles.

Newsletter One – Featuring: The Use of Answering Machine Detection and Art Sobszak, champion of responsible telemarketing, provides the Tip of the Month.

Newsletter Two – Bob Van Voorhis provides the Tip of the Month and we feature more insights on Answering Machine Detection.

Newsletter Three – A special issue focusing on predictive dialing issues in the US.

Newsletter Four – Featuring: Going predictive on B2B campaigns and Patrick Tan gives us some Strategies for Effective and Successful Outbound in S.E. Asia.

Newsletter Five – Featuring: Examples of outbound calling from both ends of the ethical spectrum. At the top end we have Jo Simkins, outbound manager for BPS Teleperformance, sharing her insights.

Newsletter Six – A thought-provoking contribution on self-regulation from Philip Cohen, and more biting comment on the ongoing threat of legislation to the telemarketing industry.

Newsletter Seven – Features an interview with Natalie Raso, president of the Australian CCMA, who gives us the broad view of the outbound marketplace there.

Newsletter Eight – Contributors include Sean O’Keeffe, Managing Director of O’Keeffe & Swartz, an outsourced call center in South Africa, and Cliff Hurst, writer, consultant and international speaker, from the US.

Newsletter Nine – January 2001 issue focusing on the ‘Do-Not-Call‘ systems put in place by four countries: US, Australia, Sweden and UK.

Newsletter Ten – Features articles entitled Predictive Silence is NOT Golden and Improving The Art Of Speaking On The Telephone.

Newsletter Eleven – We comment on the business of taking the ‘person’ out of ‘personal service’ with the rise of auto-messaging. Our guest contributor, meanwhile, works at putting the ‘relationship’ back into CRM!

Newsletter Twelve – A Special Edition, looking at what the California Legislature has been doing with regard to outbound dialing.

Newsletter Thirteen – In the wake of the events of Sep 11, it’s a short newsletter with a special update on Bill AB870 this month.

Newsletter Fourteen – We feature changes to the UK DMA code of practice for outbound dialing. And from the US, we present some cornerstones for maintaining a successful outbound call center.

Newsletter Fifteen – An interim note to keep you up to date on some significant outbound issues in the US.

Newsletter Sixteen – In this issue, as promised, we comment on this legislative process (FTC and CPUC), and make some predictions of our own.

Newsletter Seventeen – We hear from a correspondent in Asia on the past, present and future of offshore outsourcing.

Newsletter Eighteen – We look at the changing face of outbound dialing in the US, in the light of recently announced federal legislation.

Newsletter Nineteen – We hear from Brian M. McCutcheon with his vision of a way forward for telemarketing in the US.

Newsletter Twenty – We give you an industry update on the latest regulations for outbound calling.